BrandLift was started when a group of 5 design students were put together for a class project. The group then came together to build on the idea of BrandLift where the main focus was to help small businesses elevate their brand and to help them make smarter decisions in their branding.
Caroline is a designer who is currently running her own small business, CM Creatives Co. where she sells stickers, stationery, and prints on Etsy. She loves working with clients on freelance projects such as logo design, portraits, and even apparel.
“When I started CM Creatives Co, there we’re so many things I needed guidance on. My hope is that BrandLift will help the next wave of small business start out on the right foot!
Joel Betancourt is a driven designer with an affinity for User Experience (UX) Design. He currently has his eye set on the Human-Computer Interaction graduate program. His background in research and visual design helps advise his creative approach when tackling any new challenge.
“Good, accessible design is something much needed in today's world. My hope is to be able to provide that for hard working people like yourself!”
Kyle Curtis is a graphic and interaction designer with a love for photography. His experiences in branding, web design, photography, and digital art focus on creating visual unity and refining the user experience. His passion for travel and nature reflects itself into his artwork where he loves playing with space and typography.
“Good imagery and strong storytelling is one of the most important ways for a business to attract customers.”
Madelyn Smith is an emerging designer with an affinity for user experience. Madelyn has a personal interest in helping small businesses foster their creative abilities and brand presence. Her father has co-owned an auto body shop in her hometown for as long as she’s been alive.
“Sharing my knowledge of design and giving back to the small-business community something that I’m very passionate about.”
Nirdishtha Raj Sapkota is an interaction designer with a focus on accessibility and inclusivity. Her background in brand strategy, web design and activism has helped her strive for working towards creating accessible design for everyone.
“I want to share the knowledge I have to make design work accessible to everyone and for small businesses realize that their brand voice and messaging matters.”